Current trends in digitization
We're already more than halfway through 2024 and we're asking ourselves: What digital trends and topics have accompanied us so far and what can we expect in the near future? What are our customers dealing with, what will be important in the coming months and what should we prepare for? We have the most important digital trends of 2024 compiled for you.
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Artificial intelligence sets new standards
Today, artificial intelligence (AI) is an indispensable tool for staying ahead of the competition. It is more than just a buzzword: it is about how companies can use AI effectively and profitably as it is changing the rules of the game in many industries. However, the fascinating possibilities require clear understanding, careful planning and clear guidelines for responsible use. Artificial intelligence will undoubtedly play a key role in the digital transformation. The key question is not whether AI technologies are relevant, but how companies can use them most effectively to achieve their goals.
Sustainable technology as a form of success
As digitalization progresses, the ecological footprint of IT infrastructures is increasing worldwide. Companies and IT managers are faced with the task of aligning their digital processes with ecological and social sustainability standards. The IT industry can make a significant contribution to solving these problems. Sustainable technology forms the basis for innovative solutions that increase energy and material efficiency, conserve resources and promote ecological and social sustainability.
Digital immune system: prevent and minimize risks
As companies shift their business processes and core competencies into the digital space, protecting their digital infrastructure is becoming increasingly important. A digitally functioning immune system consists of a combination of technologies, processes and security measures that detect vulnerabilities, identify anomalies and respond to threats. This requires mindfulness and prophylaxis to protect threats and customer experience from attacks, errors and other threats.
Digital customer portals: the evolution from information platforms to process platforms
Large companies are increasingly focusing on developing their own digital customer portals. These serve as a central point of contact where customers can not only find information, but also make use of suitable services. The customer portal is therefore becoming an essential part of the customer relationship. It is transforming from an information platform into a comprehensive process platform.
Cloud services: Companies become flexible thanks to SaaS and PaaS
More and more companies are moving IT processes and services to the cloud or using cloud-based Software as a Service (SaaS) or Platform as a Service (PaaS). They allow data, applications and services to be used via the internet and make companies more efficient. An important advantage is scalability: many SaaS offerings can be adapted as required in terms of the number of users and range of functions.
Digital accessibility: the key to an inclusive future
Enjoying digital services without restrictions - thanks to digital accessibility, this should be possible for everyone.
Digital accessibility enables everyone to use digital services without restrictions - regardless of individual abilities, technical requirements or physical impairments. Many companies have recognized that accessible websites not only appeal to a broad target group, but also lead to better findability in search engines and improved user-friendliness. From 2025, finance, B2B and e-commerce companies will also be legally obliged to offer accessible digital services.
Continuous development: future-proof through constant further development
Our working environment is constantly changing, new technologies are constantly opening up new opportunities and volatile markets are presenting companies with major challenges. How can we weather the storm of change digitally? The answer: continuous development. Code must be alive in order to keep up with the times and the needs of users. It also makes sense to take an adaptive and flexible approach in the areas of design, content and SEO.
Other exciting trends on the road to the future
After the seven core topics, there are other exciting developments that you should keep an eye on:
Metaverse and super apps
The Metaverse promises to merge the boundary between physical and virtual reality, while super apps bundle many functions into a single platform, offering a seamless digital experience.
Hyperautomation
Hyperautomation aims to take automation to a new level through the use of various technologies, thereby making business processes more efficient.
Cybersecurity
With the increase in digital threats, cybersecurity is more important than ever. Companies should implementrobust security measures to protect their systems and data from attacks.
Blockchain technology
Blockchain technology offers a secure and transparent method for transactions that has the potential to revolutionize many industries, especially in the financial sector.
Low-code software development
Low-code development makes it possible to create applications with less manual coding, which shortens development time and also enables non-developers to create applications.
Data analytics
Data is the oil of the digital economy. With advanced data analytics methods, companies can gain valuable insights from their data and make informed business decisions.
Cloud computing
Cloud computing gives companies flexible and scalable access to IT resources, helping them to be more agile and save costs.
Digital transformation in education and healthcare
Technology has the potential to bring about significant changes in education and healthcare by enabling innovative teaching and treatment methods and improving the quality of services.
Conclusion
The digital landscape is constantly changing and evolving faster than many can predict. The trends and developments that have accompanied us so far in 2024 and have been presented in this article are just a selection of (possible) scenarios for the future of the digital world.
From artificial intelligence and cloud computing to sustainable digitalization and accessibility, we are faced with a wealth of opportunities for technology to transform businesses, revolutionize business models and redefine the customer experience. These developments offer us the opportunity to drive innovation and contribute to a digital world that is inclusive, secure and sustainable.
However, a common denominator of all these trends is continuous change and development. Regardless of which specific technologies or methods will dominate in the future, one thing is certain: companies must remain agile, continuously learn and adapt in order to be successful in the digital age.
The future is digital - and it's already here. Now is the time to welcome it with open arms and take full advantage of the opportunities it offers. Prepare your company to harness the full potential of digitalization. Because at the end of the day, it is the most innovative and adaptable companies that will prevail and shape the future. Stay on the ball, stay curious and look forward to what the future of digitalization has in store for us. digitize will be happy to support you. Get in touch with us now and start your digital journey!