ActiveCampaign: All-in-one platform for marketing, automation & CRM

What is ActiveCampaign?
ActiveCampaign is a leading platform for marketing automation, email marketing, CRM, content creation, SMS and analytics. With ActiveCampaign, you can manage customer data centrally, automate marketing and sales processes and implement personalized customer communication across multiple channels.
What does ActiveCampaign offer?
Marketing Automation
Design complex workflows: Trigger-based actions, e-mail series, follow-up campaigns, lead scoring, etc.
E-Mail & Content Creation
Design attractive, mobile-optimized emails, forms & landing pages, use templates, carry out A/B tests.
Multi-channel communication
SMS, e-mail, site messaging, WhatsApp, push notifications - all controllable in one platform.
CRM & Sales Automation
Manage leads & contacts, build sales pipelines, automate tasks & workflows, use lead scoring
Analytics & Reporting
Campaign evaluation, website tracking, engagement measurement; data-based insights to optimize marketing and sales.
Who is ActiveCampaign suitable for?
- Small and medium-sized companies that want to professionalize and automate their marketing.
- Sales and marketing teams who want to communicate with customers via multiple channels.
- E-commerce companies that want to map automated follow-ups, shopping cart abandonment, etc.
- Companies that value data-driven decisions, e.g. through reporting, lead scoring and personalization
- Organizations with requirements for GDPR compliance, EU hosting, etc. (depending on plan and settings). (EmailTooltester.com)
Advantages & unique selling points
- High flexibility and scalability - plans that can grow with you.
- Many automation recipes & templates - quick start possible.
- Opportunities for multichannel communication (including new channels such as WhatsApp)
- Strong segmentation & personalization - targeted approach increases opening and conversion rates.
- Reporting & analytics, so that decisions are based on data rather than feelings.
- Support from digitize: setup, migration, customization, support - so that you get the most out of it.